to direct people to your store, i.e. to what you are selling, either goods or services. Content lets customers know about a product and helps them make a buying decision. You wouldn’t know a good content is vital until you consider the fact that there are millions if not billions of websites generating content out there. It is estimated that there are 1.87 billion websites online (and counting) as we speak, now that’s a lot of competition if you ask me.
How do you drown the noise and attract some of the huge audience the internet already has to visit your own site? You simply create relevant content, this is called content marketing. The features and characteristics that make up a great content is discussed in a different post. For now let’s just bother ourselves with the luring of potential customers.
Mind you, you don’t need to develop an app or become some kind of agency before you will require content for your business. Any type of business from fashion to food to retail, as long as it went online on a website or social media, it needs content to survive.
The right content should be able to grab the readers’ attention, lead them to your product or service, and convince them to take action (buy), without any problems. It is as simple as that, only it is not that easy. Depending on your market type, the kind of content you create could be image, audio, video or written. Fashion businesses for instance border more on the image content, of course a mash-up of more than one category usually occurs to provide the best content for consumers especially of images and written words, they overlap a lot. But whatever the instance always put it in your mind a good content projects your business in front of an audience and helps it to stay relevant and visible in the midst of this digital hurricane.
Next up is learning the steps to content marketing, and how to create content for your business startup.
Hafiz is a content creator based in Bauchi, he writes for blogs and startups to satisfy their content marketing needs. He has written articles related to business, entrepreneurship, general interest and self development. Content he creates are easy to understand by average readers, SEO friendly and generate a generous traffic. Check out his profile or go right ahead and hire him.